Bespoke Adobe Photoshop integration for tstreet to automate complex layer effects and multi-format exports.
Client
Impact Areas
Services / Our Work
The Story
For top-tier creative agencies like tstreet, the creative part of the job often gets buried under the “repetitive” part. Before their acquisition by TecHaus, tstreet was a high-growth agency where manually applying layers, masking effects, and exporting dozens of file variations for social, print, and web was a massive drain on talent.
Clavis Tech engineered a high-performance Adobe Photoshop Plugin that turned hours of manual clicking into seconds of automated precision. By codifying complex artistic workflows into a single-button interface, we allowed designers to focus on high-level concepting while the plugin handled the heavy lifting of production.
The Challenge
The agency was a victim of its own success. As their volume of work grew, the production team at tstreet became a bottleneck. They were spending thousands of hours annually on “mechanical” design tasks: applying specific adjustment layers, consistent masking styles, and generating multiple file formats (TIFF, PNG, JPEG) with varied dimensions for global campaigns.
The primary roadblock was human variability. With multiple designers working on the same campaign, maintaining 100% brand consistency across thousands of assets was nearly impossible. Manual errors—like a missed layer effect or an incorrect export setting—often led to costly last-minute revisions. They needed a way to scale their output without scaling their headcount or compromising the artistic integrity that eventually made them an attractive acquisition for TecHaus.
The Solution
Clavis Tech developed a custom Photoshop Automation Plugin that serves as a digital “Production Assistant.” Our roadmap focused on capturing tstreet’s unique “secret sauce”—their specific layer styles and effects—and turning them into repeatable, automated actions.
We focused on Intelligent Batch Orchestration. Instead of a designer opening one file at a time, the plugin allows them to process entire folders. It applies the correct layer stacks, masks, and effects based on predefined brand profiles, then exports every required format and resolution simultaneously.
Solution Delivered
Custom Effect & Layer Automation: Developed a “one-click” engine that applies complex layer stacks, blending modes, and artistic effects instantly.
Intelligent Masking Logic: Engineered automated masking tools that maintain consistency across varied image subjects, reducing manual refinement.
Multi-Format Export Engine: Built a batch-export module that generates web, mobile, and print-ready files (JPG, PNG, TIFF, PSD) with custom naming conventions.
Brand Profile Presets: Created a library of “Brand DNA” presets, ensuring every asset matches the specific visual guidelines of different global clients.
High-Volume Batch Processing: Enabled the processing of hundreds of high-resolution images in the background, freeing up workstations for active creative work.
Non-Destructive Workflow: Ensured all automated actions remain editable, allowing designers to make final artistic tweaks without starting from scratch.
Automating the mechanical aspects of design
The Result
Explosive Productivity:
The time required for campaign production cycles was reduced by 75%, allowing the agency to take on more clients with the same team.
Indistinguishable Consistency:
Every asset across a campaign now features the exact same color grading and layer treatment, ensuring perfect brand alignment.
Eliminated Export Friction:
Designers no longer spend the final hour of their day "saving as." The automated export engine handles all resizing and formatting instantly.
Creative Retention:
By removing the "grunt work," the agency saw a boost in designer morale, as the team couldspend more time on actual creative problem-solving.
Impact by the numbers
From the moment a researcher uploads a project to its final publication and indexing, the system manages the metadata and version control autonomously, ensuring 100% data integrity.
0%
Production Speedup
0+
Hours Saved Annually
Instant
Multi-Format Export
One-button generation of all social, web, and print assets.
