Great Pros revolutionizes the US home services market through a high-performance, data-driven marketplace that doubles industry standard conversion rates.
Client
Impact Areas
Key Deliverables
The Story
Great Pros is a leading digital marketplace dedicated to simplifying home maintenance by connecting quality-conscious homeowners with skilled service professionals. In the competitive US home services industry, homeowners struggled with unverified contractors while professionals faced high acquisition costs and low margins.
Clavis Tech partnered with Great Pros to build a sophisticated, data-driven marketplace connecting verified BBB-accredited pros with ready-to-hire homeowners. The result is a seamless, scalable ecosystem where 87% of users hire a professional—nearly double the industry average.
The Challenge
The US home maintenance market was fractured by a lack of trust and efficiency. Homeowners faced significant friction in finding verified, reliable handymen at convenient times, often falling victim to inconsistent pricing and poor service quality. On the flip side, service entrepreneurs and handymen were trapped in a cycle of high customer acquisition costs and razor-thin margins, struggling to find high-quality leads within their specific service areas.
Without a robust digital platform, Great Pros would fail to facilitate the intuitive, real-time connections their market demanded, leading to lost market share and a failure to capture the growing “on-demand” consumer segment. They needed more than a website; they needed a scalable engine that could handle thousands of instant interactions without compromising security or user experience.
The Solution
Clavis Tech engineered a high-performance platform designed to bridge the gap between homeowner intent and professional availability. Our approach centered on a trust-first methodology, transforming the platform from a simple directory into a sophisticated matching engine.
We focused on a 360-degree optimization of the user journey, ensuring that every touchpoint—from the initial service request to final payment—minimized friction and maximized conversion. By leveraging our custom product development expertise, we built a robust infrastructure capable of handling rapid surges in regional traffic while maintaining zero-latency in real-time quoting. This strategic alignment allowed Great Pros to move beyond static leads, offering a dynamic, secure, and data-driven environment that redefined how home services are procured in the US market.
Solution Delivered
Intelligent Lead-Matching Engine: We developed a proprietary algorithm that captures high-intent service requests and instantly routes them to the most relevant, BBB-accredited professionals based on proximity, expertise, and real-time availability.
Seamless Mobile Experience: Our team built a high-performance mobile app, providing homeowners with a seamless booking interface while giving contractors a powerful “business-on-the-go” dashboard to manage leads and respond to quotes instantly.
Real-Time Communication Suite: To accelerate the hiring process, we integrated a secure, low-latency chat system that allows homeowners to interview pros, share project photos, and negotiate terms directly within the platform, ensuring transparency and record-keeping.
Dynamic Quoting & Comparison Module: We engineered a transparent bidding interface where homeowners can view multiple incoming quotes side-by-side, comparing verified ratings, price points, and professional profiles to make data-backed hiring decisions in minutes.
Scalable Cloud Infrastructure: Clavis Tech implemented a secure, auto-scaling backend architecture designed to support thousands of simultaneous users across different time zones, ensuring the platform remains fast and reliable during peak seasonal demand for home maintenance.
Great Pros utilizes innovative technology in the form of web and mobile applications to make the process simple, efficient, and cost-effective. Clavis did a great job of making the platform scalable, secure, and optimized while ensuring we maintained a seamless user experience.
Redefining service ops of home maintenance for thousands of users
The Result
Clavis delivered a transformative digital ecosystem that transformed Great Pros from a standard lead-gen site into a high-converting marketplace. By focusing on data-driven matching and a seamless mobile-first experience, the solution has redefined operational efficiency for service professionals and simplified home maintenance for thousands of users across the US.
Industry-Leading Conversion Growth
Achieved a staggering 87% hire rate for homeowners on the platform, effectively doubling the industry standard and maximizing the ROI for every user interaction.
Minimized Customer Acquisition Costs
By enabling pros to connect instantly with high-intent leads on the go, we significantly reduced overhead and improved business agility for small-to-midscale service entrepreneurs.
Future-Ready Scalability & Expansion
The robust architecture ensures the platform can seamlessly enter new geographical regions and service categories without requiring costly core system overhauls or downtime.
Enhanced Trust & Retention Ecosystem
Integration of BBB-accredited verification and transparent rating systems has fostered a high-trust environment, leading to increased repeat usage and organic platform growth.
Streamlined Project Lifecycle
The end-to-end digital flow—from request to hire—has reduced the time- to-hire by over 50%, allowing professionals to fill their schedules and homeowners to fix issues faster.
Impact by the numbers
By engineering a frictionless path from service request to professional hire, Clavis didn’t just build a platform—we created a high-performing marketplace that consistently outperforms industry benchmarks in user retention and conversion.
