Catalog Design automation within Adobe Illustrator

The e-commerce company grappled with the arduous task of creating visually appealing catalogues for its extensive product inventory. Manual layout design and content population processes were time-consuming and prone to errors, hampering the company’s ability to produce and update catalogues rapidly. Manually importing the content from Excel and matching images from folders directly into Adobe Illustrator resulted in disjointed workflows, inefficiencies, and errors.

We created an Adobe Illustrator automation plugin to remedy the company’s catalogue design challenges. The solution imports all of the content from Excel spreadsheets, including linked images via URLs from the cells, directly into Adobe Illustrator. It does the automated layout based on rules and templates. With intuitive mapping tools and the plugin enabled designers to populate catalogue layouts swiftly and accurately, maintaining visual consistency and reducing the errors in copy paste.

The e-commerce company experienced a paradigm shift in catalogue design efficiency. Their design teams now seamlessly import product information with a single click, significantly reducing design layout time. In case of any updates, the content gets replaced and updated without having to re-layout the complete catalogue. This reduced the iteration cycles and production timelines. With only review and minor design adjustments, this saved 80% of the design layout time, allowing the team to focus on creating dynamic and visually engaging catalogues with ease.