Grocery estore– changing the f&g game

With more time pressure and busier lifestyles, eCommerce has become a preferred channel to purchase goods. While industries like restaurant food delivery, electronics, fashion have been adopted, there was an opportunity in the grocery shop-to-doorstep delivery with a vital part missing – an easily accessible platform that allows anyone to order online or at the tip of their fingers.   

By offering tens of thousands of products including a range of fruits, vegetables and household products via mobile apps, the platform created for iOS and Android gives customers the option to create their own personalised shopping list, choose from their favourite brands and  get the convenience of fresh vegetables delivered to their doorstep. Along with promos, coupons, return options, the payment gateway integration to allow multiple options include debit, credit, wallet and  cash on delivery.

With thousands of suppliers, a high adoption rate, and millions of users across the country, the organisation got three rounds of funding that took them to an evaluation of over $500 million. With a high focus on customer service, they have achieved over 95% on-time delivery, fulfilment rate, and customer satisfaction score. As the demand for the apps grew, they have seen 5x more traffic from their iOS and Android as compared to the website.