INTELLIGENT OOH CAMPAIGN MANAGEMENT PLATFORM

Intelligent software-driven OOH advertising platform helps to manage, upload, schedule, and monitor ads and provide ad-related analytics to make informed advertising decisions for multiple customers from one seamless, integrated interface. 

Challenge

Staying ahead of the competition in the fast-paced advertising world requires innovative strategies and cutting-edge technologies. Our client wanted an outdoor advertising platform to give their clients (brand owners) a higher viewership of their products. The platform had to efficiently manage and optimise their Out Of Home (OOH) advertising campaigns across diverse locations. However, with an extensive network of digital screens scattered throughout urban landscapes, our client faced the daunting task of ensuring seamless coordination, effective scheduling and real-time ad monitoring for their customers.

Conventional OOH management methods are exceedingly time-consuming and prone to human errors. Coordinating with multiple advertisers, uploading various ad formats and ensuring the right content appeared on the suitable screens at the right time quickly became a logistical nightmare for our client. Moreover, without a comprehensive analytics and reporting system, it became nearly impossible to assess the impact of each campaign and make data-driven decisions. The client needed a robust solution to streamline workflows, improve transparency and provide actionable insights for informed decision-making.

solution

Clavis showcased a powerful, modern, intelligent, software-driven OOH advertising platform specifically designed to streamline outdoor campaign management. The turnkey solution addressed the challenges faced by the client by providing an integrated platform for highly effective end-to-end campaign management.

  • Advertiser Management: Simple, efficient, and robust. The centralised advertiser management hub enabled the admin team to quickly set up, organise and manage advertisers and brands in the system.
  • Ad Content Upload: With support for various ad formats, including images, animations and videos, the software provided flexibility for the type of campaign designed. Advertisers supply their content in specific sizes that get auto-adjusted for displays across the chosen screen locations.
  • Scheduling and Sequencing: One of the solution’s key features was the ability to schedule campaigns precisely. The admin team set the sequence of ads to be displayed on specific screens based on their locations. This ensured that the right message reached the target audience at the right time, boosting the impact of each campaign.
  • Real-time Monitoring: With real-time display tracking, admins can monitor how long ads were run along with active and inactive screens to ensure the entire network is operational. This level of visibility allows for immediate response to any issues, minimising downtime and maximising the effectiveness of the advertising network.
  • Analytics and Reportage: the solution offered a robust reporting system and details, including total spending, ads views and other performance metrics, along with information on the number of runs, locations and audience engagement to empower data-driven decision-making.

result

Implementing the OOH advertising software transformed the client’s operations by reducing time spent on operational activities and utilising that time on business growth. Using the platform helped them address their challenges and expand their offerings to more advertisers across multiple devices and locations.

  • Efficiency and Transparency: The centralised system significantly increased efficiency as advertisers got a unified platform to take their ads on air within an hour. The tasks that sometimes took more than a day are now completed in minutes, allowing the team to focus on strategic planning, business development and creative ideation.
  • Optimised Campaign Performance: The solution’s scheduling and sequencing capabilities resulted in strategically timed campaigns. Advertisers could now tailor their messages to specific audiences and locations, maximising the impact of their campaigns. This optimisation led to increased engagement and better ROI for the advertisers.
  • Real-time Decision-Making: The real-time monitoring feature gives instant visibility into the status of each screen, where the admin can proactively address any technical issues, ensuring minimal disruption to the campaign. This level of control has instilled confidence in the advertisers, contributing to a more reliable and responsive advertising network.
  • Informed Decision-Making with Analytics: The analytics and reporting capabilities have empowered the client with actionable insights. They can showcase better campaign performance and provide information that helps advertisers and brands refine their strategies, target specific demographics, and allocate budgets more effectively.
  • Enhanced ROI and Client Satisfaction: Ultimately, the client could showcase a tangible increase in their customers’ return on investment, thanks to the optimised campaigns and data-driven decisions. The improved transparency and accountability provided by the OOH platform have strengthened our client’s relationship with their customers and fostered a stronger sense of trust and satisfaction.