Hospitality is a highly competitive industry. Over the last decade, it has been growing at an exponential rate. Whether it is a single boutique hotel or massive hotel chains, hoteliers have to keep an eye on the latest trends in the hospitality industry.
Here, we will talk about technological trends in the hospitality industry, which will play a huge role in shaping its future.
1. Rise of Artificial Intelligence
In the coming years, the impact of AI in the hospitality industry is going to be huge and strong. Many enterprises within the industry have started implementing Artificial Intelligence for tasks like housekeeping, which do not need a lot of face-to-face interaction.
In the Travel industry, Artificial Intelligence is already being used extensively to offer unparalleled guest experience.
Feedback collection tools in hotels also have their fair share of AI usage including interaction with chat-bots, automated reviews, polls, routing, and data analysis. The advantage of these advanced tools is that hospitality businesses will be able to serve customers better with them.
A more advanced example of AI is the IBM pilot project – an AI robot named Connie – that uses AI and Speech Recognition to respond to guest queries.
2. The emergence of Smart Rooms
Think of a room that cares about the preferences of the guests. That is what a Smart Room is exactly! It can control the room temperature, television, and lights as per the needs of a customer.
Hotels use the same voice-activated devices used in smart homes. Usually, it is difficult to figure out the temperature, lights, and other features in a hotel room, but with smart rooms, such problems do not persist.
Hilton hotel chain has already started implementing this smart technology in its hotel rooms to keep a healthy record of the room data and make them more user-friendly.
Smart Rooms provide hotels with a wide range of efficiencies from saving water and electricity to improving the guest experience, which can perhaps shape the future of the Hospitality Industry.
3. Guest Data
Processing and accumulating guest data is a decisive factor which is quite imperative for this service industry. The correct usage of guest data is vital for providing an optimal and satisfying guest experience.
Guest Data has innumerable applications in the hospitality sector, and hoteliers are discovering newer possibilities with it. For eg. RepUp Marketing Automation tool helps to create personalized, targeted marketing campaigns based on acquired guest data. For instance, if a couple spent their last year’s anniversary in a hotel, the automation tool can send the couple emails with personalized offers before this year’s anniversary.
Business and data analytics can open new fields for hoteliers to put their acquired guest data for different applications.
4. Data Security
This is the age of Big Data where data privacy is one of the crucial requirements. These days, hotels accumulate and process huge chunks of guest data. It is important to come up with the right data handling solution to prevent the data from being exploited.
Data security and privacy will be the talk of the town for the hospitality industry in the years to come.
The European Union has already implemented the General Data Protection Regulation to address the issues related to data security and privacy. Under this regulation, the data of EU residences are handled under stringent guidelines and framework.
5. Automation with Cloud
Hotel businesses have moved to the Cloud. Upgrading to this platform cuts down running costs on IT support and maintenance. Leading hotel chains across the globe have adopted cloud-based technology.
Cloud not only cuts down initial capital investment, but it also gives superior operational flexibility to run your hotel anytime, from anywhere across the globe, with good connectivity.
Running operations, allotting room bookings and managing reservations from a single dashboard becomes easy alongside the flexibility to assign duties, check data, run additional Point of Sale counters and manage folios; thereby reducing the time spent on manual updates. This frees up time to focus on important tasks that enhance guest experience and bring in more ROI.
With this remarkable system, it becomes easy to register guest preferences, details, and other data. The cloud-based property management system provides an enhanced level of security.
The Conclusion
By analyzing and studying the relevant market trends, it is safe to assume that the aforesaid factors will be driving the ROI in the hospitality industry in years to come.
We, at Clavis Technologies, have a team experienced in designing websites, user-friendly room booking software, AI Chatbots and data analytics which benefit hoteliers and guests. We also offer personalization services for hotel marketing, reputation management, SEO and guest retention.
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