Being the largest medium of sending and receiving information, we have plethora of mobile users. Maximum purchases being done through mobile phones, companies are now focusing on mobile phone apps rather than going for the website first.
And, why not?
We have examples of businesses that started as simple mobile apps and today they are ruling the SEO landscape. Most of the traffic on web portals is due to engaging mobile applications. eCommerce and app integration have been a huge success in recent times.
In fact, most eCommerce companies have already adopted this mechanism. The liberty of choosing the right interface and features is a major plus in this domain. Mobile apps encourage social sharing for more reachability and thus building brand loyalty.
The addition of native applications or hybrid apps across platforms like iOS, Android and Windows allows developers to have a good control on the user experiences.
Of the many benefits of building e-commerce apps, we have clubbed a few of the major highlights below.
Say Goodbye to Multiple Logins
The reason you focus on marketing and try to attract customers is getting them to avail your services. Convincing users is never easy and you need to be extra particular about every aspect of the user buying route.
To make the shopping experience smooth, the platform needs to provide faster access to products that your customer is looking for. Remembering URL’s or logging in each time they visit a portal is not a user-friendly approach.
In fact, according to a recent poll, 78% of users run away when websites make them login again. People prefer mobile apps which are more secure, never forget the credentials and provide an easy way to add the products into the cart as soon as they browse the interface. After all, you need a differential time-saver in such a busy world.
Mobile Apps for Better Insights
Running an eCommerce business means you need to increase stickiness to get repeat business. Lead generation sometimes become a challenge for small firms struggling to expand their business. Efforts to increase conversions include frequent emails, messages and cold calls to visitors.
These traditional marketing tactics can drive higher revenues. But adding a mobile app with your web portal gives you up-to-date information about these leads, customers, sales, and payments being transferred in real time. A mobile app provides you with deep insights and help you better evaluate the current campaign being run, helping you build your next marketing strategy.
Get Your Personalised and Customised Application
One of the major benefits of adopting an app across platforms is that you get to maximise control over the experience you give your customers. Inflexible and hard-to-customise web portals make life harder for clients when they ought to make it easier.
Mobile applications on the other hand are customisable and let you personalise them based on the platform. You may also add comprehensive reports as a result of having the ability to capture detail visitor information, their needs and choice of service helping your salesforce prepare their pitch accordingly.
Secure and Easy Payments
Including secure payment options and programs to your app is a must. For a successful purchase, the buying process should be simple and streamlined for your user. Apple Pay, Google Wallet and Samsung Pay are some supplier wallets that aim to take payment convenience to the next level – enabling users to shop without credit cards and without the fear of losing their money.
Mobile apps engage customers for comparatively longer period of time giving organisations the edge to drive customer purchases directly from the company – and making sure your app remembers these security rules for subsequent purchases.
Push Notifications and Geofencing
Implementing location based marketing can be a great idea to cater to more specific customer needs. Using GPS, RFID, Bluetooth beacons and other similar tools can track a user’s location and present them with special offers customised to them when they are in the vicinity of your service stores.
Push notifications can also be used to update clients about your recent services, discount packages and offers. This helps increasing penetration and boosts sales. So take advantage of the time, location and channelize the buying intent in your favour.
Offline Availability Assuring Constant Contact
With the help of local caching and cookies, data gets stored on client’s device. This allows your application to work effectively even when there is low network connection. Users get to scroll through your mobile app in offline mode with visibility of all services, further increasing the chance of a purchase.
Customers can easily create wish lists and add favourites for easy retrieval in the near future. Maintaining constant contact with customers is the key to success. Offline availability acts as an added advantage. Gamification is a new trend in the mobile applications world.
Based on the principle of scores and earning points to avail discount offers, loyalty points, the process helps generate word of mouth publicity and engagement.
Getting success in an eCommerce business using gamification is not easy but using the right tools and technique could land you with a better revenue stream. eCommerce as a sector attracts more business via mobile app availability as it allows them to consistently be at the fingertips of users. Even better when they are ready to make a purchase.
Clavis technologies helps you create and integrate a customised app with your existing portal. Visit our website to know more about creating an attractive mobile apps that captivates users and helps boost your conversion rate.
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